DESQIA, Desqia Nazalia; KHALIK, Idham; HASBULLAH, Husni. PENGARUH DIFERENSIASI PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (STUDI KASUS MAHASISWA MANAJEMEN UNIVERSITAS JAMBI). Jurnal Dinamika Manajemen, [S. l.], v. 13, n. 3, p. 173–182, 2025. DOI: 10.22437/jdm.v13i3.43940. Disponível em: https://www.online-journal.unja.ac.id/jmbp/article/view/43940. Acesso em: 8 may. 2026.