Desqia, Desqia Nazalia, Idham Khalik, and Husni Hasbullah. “PENGARUH DIFERENSIASI PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (STUDI KASUS MAHASISWA MANAJEMEN UNIVERSITAS JAMBI)”. Jurnal Dinamika Manajemen 13, no. 3 (September 30, 2025): 173–182. Accessed May 8, 2026. https://www.online-journal.unja.ac.id/jmbp/article/view/43940.