RATIH SILVIANY; AHMARANI, Putri; SYAFRIANI, Nurul; IDAM, Zahratul. CELAWAN VILLAGE CHIPS UMKM REBRANDING STRATEGY IN STRENGTHENING THE ROLE OF DIGITAL MEDIA TO INCREASE COMPETITIVENESS IN THE DIGITAL ERA: Strategi Rebranding UMKM Desa Celawan dalam Memperkuat Peran Media Digital Untuk Meningkatkan Daya Saing di Era Digital. Jurnal Ilmiah Sosio-Ekonomika Bisnis, [S. l.], v. 28, n. 02, p. 47–57, 2025. Disponível em: https://www.online-journal.unja.ac.id/jseb/article/view/51280. Acesso em: 9 may. 2026.