Afrilia, D. and Nirmala Sari , T. (2025) “MARKETING MIX STRATEGY ANALYSIS OF BUTONG TEA PRODUCTS AT PT PERKEBUNAN NUSANTARA IV (BAH BUTONG TEA UNIT): Analisis Strategi Bauran Pemasaran Produk Teh Butong Pada PT Perkebunan Nusantara IV (Unit Teh Bah Butong)”, Jurnal Ilmiah Sosio-Ekonomika Bisnis, 28(02), pp. 58–65. doi: 10.22437/jiseb.v28i02.41502.