[1]
S. Eka Putra, T. Nurmala Sari, J. Simatupang, A. Murtani, and Y. Tanjung, “ANALYSIS OF THE BENEFITS OF THE 7P MARKETING MIX STRATEGY ON THE BRAND IMAGE OF BUTONG TEA AT PT PERKEBUNAN NUSANTARA IV BAH BUTONG: Analisis Manfaat Strategi Bauran Pemasaran 7P Terhadap Brand Image Teh Butong PT Perkebunan Nusantara IV Bah Butong”, J. ilm. sosio-ekon. bisnis, vol. 28, no. 02, pp. 30–37, Dec. 2025.