PUTRO, Wijanarko Pristiyanto; PUSPARINI, Elok Savitri. MENDORONG OCB PADA PEGAWAI SEKTOR PUBLIK: PERAN PENTING BRANDING EXPERIENCE DAN ENGAGEMENT. Jurnal Manajemen Terapan dan Keuangan, [S. l.], v. 14, n. 02, p. 432–446, 2025. DOI: 10.22437/jmk.v14i2.44030. Disponível em: https://www.online-journal.unja.ac.id/mankeu/article/view/44030. Acesso em: 24 may. 2026.