THE INFLUENCE OF FASHION TRENDS AND CONSUMPTIVE BEHAVIOR ON THRIFT CLOTHING PURCHASE DECISIONS AMONG GENERATION Z IN SURAKARTA
DOI:
https://doi.org/10.22437/jmk.v15i01.53020Abstract
This study aims to analyze the partial and simultaneous effects of fashion trends and consumptive behavior on thrift clothing purchase decisions among Generation Z students in Surakarta. The study was conducted using a quantitative design, utilizing primary data collected through online questionnaires completed by individuals who had prior experience purchasing thrift apparel. A total of 120 respondents were selected using purposive sampling. Data analysis was performed using Structural Equation Modeling with the Partial Least Squares method to evaluate both measurement and structural relationships. The results demonstrate that fashion trends and consumptive behavior exert a positive and significant influence on thrift clothing purchasing decisions, both individually and collectively. Together, the examined variables explain 62.3% of the variance in purchasing decisions. The findings indicate that thrift clothing consumption among Generation Z is driven not only by economic considerations but also by responsiveness to fashion developments and the presence of consumptive tendencies.
Keywordsi: fashion trends; consumptive behavior; purchase decision; thrift clothing; Generation Z
Downloads
References
Adiyani, L. K., & Khusyairi, J. A. (2025). Consumption practices of thrifting : Cultural materialism analysis of consumer perspectives Praktik Konsumsi Thrift: Analisis cultural materialism dari perspektif konsumen. Jurnal Sosiologi Dialektika, 87–100. https://doi.org/https://doi.org/10.20473/jsd.v20i1.2025.87-100
Ajzen, I. (1991). The Theory of Planned Behavior. 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Aliami, S., Samari, & Faisol. (2022). Faktor Internal Dan Eksternal Perilaku Konsumen : Fenomena Dalam Keputusan Membeli Pada Rumah Makan Keboen Rodjo Kediri. 9(1), 35–47. https://doi.org/https://doi.org/10.29407/e.v9i1.16454
Arsita, N., & Sanjaya, V. F. (2021). Pengaruh Gaya Hidup Dan Trend Fashion Terhadap Keputusan Pembelian Online Produk Fashion Pada Media Sosial Instagram. Jurnal Ilmu Manajemen Saburai (JIMS), 7(2), 125–131. https://doi.org/10.24967/jmb.v7i2.1390
Bila, S. M., & Marlena, N. (2024). Pengaruh gaya hidup hedonisme dan perilaku konsumtif terhadap keputusan pembelian pengguna shopee paylater. Jurnal Pendidikan Tata Niaga (JPTN), 12(2), 215–222. https://doi.org/https://doi.org/10.26740/jptn.v12n2.p215-222
Damopolii, A. A., Mandey, S. L., & Soepeno, D. (2025). PENGARUH GAYA HIDUP, PERILAKU KONSUMTIF, PENGALAMAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SHOPEE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS JURUSAN MANAJEMEN UNSRAT. Jurnal EMBA, 13(1), 195–205. https://doi.org/https://doi.org/10.35794/emba.v13i01.60012
Fahira, P. S. N. F., & Banowo, E. (2025). Fenomena Thrifting Pasar Senen Sebagai Gaya Hidup Milenial Dalam Meningkatkan Eksistensi Diri. Jurnal Bisnis Dan Komunikasi Digital, 2(2), 1–10. https://doi.org/https://doi.org/10.47134/jbkd.v2i2.3665
Fauzi, J. K., Setyono, H., Baidlowi, I., Hartono, & Ainiyah, N. (2023). Pengaruh Gaya Hidup Konsumtif, Edukasi Keuangan, dan Motivasi Pengelolaan Keuangan terhadap Perilaku Pengelolaan Keuangan Mahasiswa (Studi Pada Mahasiswa Akuntansi Universitas Islam Majapahit). JKA: Jurnal Kendali Akuntansi, 1(4), 73–88. https://doi.org/https://doi.org/10.59581/jka-widyakarya.v1i3.1175
Firdaus, M. S., & Ningsih, S. L. R. (2025). Pengaruh Trend Fashion Dan Lifestyle Terhadap Keputusan Pembelian Pada Ninetynine Fashion Hijab Jombang. Journal of Business and Innovation Management, 7(2), 159–167. https://doi.org/https://doi.org/10.33752/bima.v7i2.8601
Fitri, N. A., & Asmawan, M. C. (2024). THE INFLUENCE OF FASHION TRENDS, PRODUCT QUALITY, AND PRICES ON THRIFT PURCHASING DECISIONS IN MUHMMADIYAH UNIVERSITY SURAKARTA STUDENTS. International Conference on Education Innovation and Social Science, 136–142. https://proceedings.ums.ac.id/iceiss/article/view/5052/4353
Fitriani, A., Haryono, & Lindawarti, Y. I. (2024). Eksistensi Budaya Thrifting ( Pakaian Bekas ) Sebagai Tren Fashion Mahasiswa. Edusociata Jurnal Pendidikan Sosiologi Volume, 7(2), 23–34. https://doi.org/https://doi.org/10.33627/es.v7i2.2697
Fransisca, C., & Erdiansyah, R. (2020). Media Sosial dan Perilaku Konsumtif. Prologia, 4(2), 435–439. https://doi.org/https://doi.org/10.24912/pr.v4i2.6997
Ghozali, I., & Latan, H. (2015). Partial Least Squares: Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 untuk Penelitian Empiris.
Hair, J. F., Risher, J. J., & Sarstedt, M. (2019). When to use and how to report the results of PLS-SEM. 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Haryanti, I., & Falah, A. M. (2023). Fenomena Thrifting sebagai Fashion Lifestyle : Studi Kasus pada Mahasiswa Universitas Muhammadiyah Bandung. Jurnal ATRAT, 11(2), 206–221. https://doi.org/https://doi.org/10.26742/atrat.v11i2.3188
Herfiana, Kamaruddin, & Hasni. (2024). Pengaruh E-Commerce dan Keputusan Pembelian Terhadap Perilaku Konsumtif Masyarakat di Kecamatan Barebbo Kabupaten Bone. Jurnal Ekonomi, Manajemen, Akuntansi Dan Keuangan, 6(3), 1–14. https://doi.org/https://doi.org/10.53697/emak.v6i3.2507
Husna, A., Zuhirsyan, M., & Kholil, A. (2024). PENGARUH TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIMAH PADA MAHASISWI MUSLIM KOTA MEDAN. 442–448. https://doi.org/https://doi.org/10.51510/konsep.v5i1.1826
Irsyad, M. A., & Suarna, I. F. (2024). Pengaruh fanatisme, kualitas produk, dan perilaku konsumtif terhadap keputusan pembelian jersey di graha persib bandung. Jurnal Ilmu Manajemen, Bisnis, Dan Ekonomi, 2(1), 141–146. https://doi.org/https://doi.org/10.59971/jimbe.v2i1.167
Jaelani, A. F., & Rahmawati, L. (2025). Etika Konsumsi Pakaian Thrifting dalam Perspektif Maslahah di Kalangan Generasi Z: Antara Hemat dan Konsumtif. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 7(2), 682 – 702. https://doi.org/10.47467/alkharaj.v7i2.6744
Khumairoh, W. (2023). ANALISIS PERILAKU PEMBELIAN KONSUMTIF MAHASISWA MALANG TERHADAP PAKAIAN THRIFTING. LoroNG: Media Pengkajian Sosial Budaya, 12(2), 152–163. https://urj.uin-malang.ac.id/index.php/lorong/article/view/6722/1593
Nisak, M., & Sulistyowati, T. (2022). Gaya Hidup Konsumtif Mahasiswi Dalam Trend Fashion (Studi Kasus Mahasiswi Jurusan Manajemen Universitas Islam Lamongan). Jurnal Sosial Humaniora Terapan, 4(2), 86–96. https://scholarhub.ui.ac.id/jsht/vol4/iss2/3%0AThis
Nurfatimah, F., & Jatmika, S. (2024). The Trend of Consumptive Behavior Among Accounting Education Students : Exploring The Influence of Influencer Marketing, FoMO, and Brand Awareness Awareness. JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 8(2), 436–448. https://doi.org/10.29408/jpek.v8i2.25295
Pardede, E. R., Akhmad, I., & Kinasih, D. D. (2023). PENGARUH TREND FASHION DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN BEKAS IMPOR DI ONLINE SHOP PEKANBARU. 2(1), 69–79. https://jom.umri.ac.id/index.php/emba/article/view/796/120
Poluan, P. K., Goni, S. Y. V. ., & Tasik, F. C. . (2023). Pengaruh Online Thrift Shop Terhadap Perilaku Konsumtif Mahasiswa Pada Fakultas Ilmu Sosial Dan Politik Universitas Sam Ratulangi Manado. Jurnal Ilmiah Society, 3(2), 1–9. https://ejournal.unsrat.ac.id/v3/index.php/jurnalilmiahsociety/article/view/47751/42376
Pratiwi, A. A., Harahap, F. R., & Darmawan, B. (2025). Thrifting Online Sebagai Tren Fashion Anak Muda di Media Sosial Tiktok. Jurnal Penelitian Ilmiah Multidisipliner, 02(03), 918–928. https://ojs.ruangpublikasi.com/index.php/jpim/article/view/969/799
Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189–199. https://share.google/NF15gIW4uLnK3v8vy
Sakinah, N., Nanda, D. M., & Tohiruddin. (2022). Trend Fashion di Kalangan Mahasiswa-Mahasiswi Universitas Negeri Surabaya. 1, 32–38. https://proceeding.unesa.ac.id/index.php/sniis/article/view/37
Saputra, R. A., & Harsono. (2022). THE EFFECT OF ECONOMIC LITERATURE AND SOCIAL ENVIRONMENT ON IMPULSIVE BUYING BEHAVIOR THROUGH ONLINE SHOP IN KARANGGENENG VILLAGE COMMUNITY. International Conference on Education Innovation and Social Science (ICEISS), 425–431. https://proceedings.ums.ac.id/iceiss/article/view/1109/1084
Sari, P. I., & Nasution, R. (2024). PENGARUH GAYA HIDUP, HARGA DAN TREAND FISHION TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN MUSLIM DI ERA MILLENIAL PADA REMAJA MUSLIM DI KOTA MEDAN Putri. Jurnal Bilal Bisnis Ekonomi Halal, 5(2), 106–113. https://doi.org/https://doi.org/10.51510/bilal.v5i2.2031
Savira, V. S. N., & Yulianti, I. (2022). PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA THRIFT SHOP. JURNAL KEWIRAUSAHAAN DAN INOVASI, 1(1), 110–118. https://doi.org/10.21776/jki.2022.01.1.12
Sella, N. N., & Banowo, E. (2023). EKSISTENSI ANAK MUDA PADA FENOMENA TREND THRIFTING DALAM PEMBENTUKAN IDENTITAS SOSIAL. Broadcomm: Jurnal Broadcasting Communication, 5(1). https://doi.org/https://doi.org/10.53856/bcomm.v5i1.253
Sorongan, D. Y. S., Tielung, M. V. J., & Jan, A. B. H. (2024). PENGARUH FEAR OF MISSING OUT, TREND FASHION DAN HARGA TERHADAP MINAT BELI PADA PRODUK CROCS DI MANADO TOWN SQUARE. Jurnal EMBA, 12(3), 1036–1047. https://doi.org/https://doi.org/10.35794/emba.v12i03.57927
Statistik, B. P. (2023). Statistik Indonesia 2023.
Syafutri, S. D., Anita, T., & Rosadi, N. (2025). Pengaruh Perilaku Konsumtif terhadap Keputusan Pembelian di E-commerce Lazada Jakarta Timur Kelurahan Gedong. JOURNAL OF ACCOUNTING, MANAGEMENT, AND FINANCIAL (JAMFI), 02(01), 35–41. https://doi.org/https://doi.org/10.70904/
Syakhilah, A. F., Fadilah, T., & Lestari, D. (2025). PENGARUH GAYA HIDUP TERHADAP PERILAKU KONSUMTIF MAHASISWA JURUSAN EKONOMI ISLAM UIN SUMATERA UTARA. Jurnal Rumpun Manajemen Dan Ekonomi, 2(1), 461–477. https://doi.org/https://doi.org/10.61722/jrme.v2i1.3939
Yanti, S., Saprida, & Satria, C. (2024). PENGARUH TREND FASHION DAN TINGKAT KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI SHOPEE ( Studi Kasus Pada Mahasiswi STEBIS IGM Palembang ). Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA), 4(1), 27–34. https://doi.org/https://doi.org/10.36908/jimesha.v4i1.358
Yudapatty, S., Sutopo, H., & Bramastyo, R. M. (2021). Pengaruh Lokasi, Produk, dan Harga terhadap Keputusan Pembelian Kopi Admiral Navy Coffee Café di Surabaya. UBHARA Management Journal, 1(1), 1–8. https://www.journal.febubhara-sby.org/umj/article/view/52
Zulfa, F. L., & Fahrullah, A. (2024). PENGARUH ISLAMIC BRANDING DAN TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN FASHION ISLAMI PADA MAHASISWA SURABAYA Fina. Jurnal Ekonomika Dan Bisnis Islam, 7(1), 31–44. https://doi.org/https://doi.org/10.26740/jekobi.v7n1.p31-44
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Nawang Oktaviani
This work is licensed under a Creative Commons Attribution 4.0 International License.
