Meme Indo di Instagram: Artikulasi Identitas Kolektif pada Ruang Digital
DOI:
https://doi.org/10.22437/titian.v9i2.48377Kata Kunci:
artikulasi, diaspora, identitas, Indo, memeAbstrak
Humor adalah cara efektif untuk mengekspresikan identitas dan membangun keterhubungan dalam komunitas daring. Penelitian ini bertujuan untuk menyelidiki bagaimana akun Instagram @indosbelike memanfaatkan humor berbasis meme untuk menegosiasikan identitas Indo. Dengan metode analisis konten terhadap 80 unggahan meme berupa foto dan video selama periode Januari 2021–Desember 2024, penelitian ini menelaah simbol budaya yang muncul dalam visual, caption, serta respons audiens. Analisis dilakukan dengan menggunakan kerangka artikulasi identitas Stuart Hall (1990) serta diperkaya dengan kajian Nissenbaum & Shifman (2017) tentang meme sebagai medium identitas kolektif. Temuan memperlihatkan tema-tema yang muncul dalam meme mencerminkan perpaduan antara budaya Indo dan pengalaman hidup di Belanda. Tema kuliner dan pengalaman keluarga muncul dominan dalam unggahan meme, memperlihatkan cara identitas Indo dipertahankan, dinegosiasikan, dan diturunkan antar generasi. Meme berfungsi tidak hanya sebagai sarana hiburan, melainkan sebagai medium artikulasi identitas yang memungkinkan komunitas Indo membangun ruang kolektif dan menandai diferensiasi dari budaya dominan Belanda.Unduhan
Referensi
Abror, K. T., Tasya Zennika, Esa Puspa Meysa Putri, Kinaya Aita Yukuri, & Supriyono. (2024). Peran Makanan Tradisional Dalam Menguatkan Identitas Nasional. Jurnal Budaya Nusantara, 7(1), 24–35. https://doi.org/10.36456/JBN.vol7.no1.8834
Ahmadian, S. (2024). Kurdish Diaspora in Japan: Navigating Kurdish Identity and Activism on Social Media. In Palgrave Macmillan Studies on Human Rights in Asia (pp. 257–280). Springer Nature Singapore. https://doi.org/10.1007/978-981-97-2867-1_10
Aziz, A. (2024). Rohingya diaspora online: Mapping the spaces of visibility, resistance and transnational identity on social media. New Media & Society, 26(9), 5219–5239. https://doi.org/10.1177/14614448221132241
Baspehlivan, U. (2024). Theorising the memescape: The spatial politics of Internet memes. Review of International Studies, 50(1), 35–57. https://doi.org/10.1017/s0260210523000049
Captain, E. (2014). Harmless Identities: Representations of Racial Consciousness among Three Generations Indo-Europeans. In Dutch Racism (pp. 53–69). BRILL. https://doi.org/10.1163/9789401210096_004
Captain, E. (2021). Sexual restraint, substitution, transgression, and extreme violence across the late-colonial Dutch East Indies and postcolonial Indonesia. In The Routledge companion to sexuality and colonialism. Routledge, Taylor & Francis Group.
DeCook, J. R. (2018). Memes and symbolic violence: #proudboys and the use of memes for propaganda and the construction of collective identity. Learning, Media and Technology, 43(4), 485–504. https://doi.org/10.1080/17439884.2018.1544149
Doornbos, J., Van Hoven, B., & Groote, P. (2022). Negotiating claims of ‘whiteness’: Indo-European everyday experiences and ‘mixed-race’ identities in the Netherlands. Social Identities, 28(3), 383–399. https://doi.org/10.1080/13504630.2022.2029739
Edelman, H. N., & Edelman, D. J. (2002). Leisure among retired immigrants: The Indos of the Hague. Chiang Mai University Journal, 1(2), 177.
Gal, N., Shifman, L., & Kampf, Z. (2016). “It Gets Better”: Internet memes and the construction of collective identity. New Media & Society, 18(8), 1698–1714. https://doi.org/10.1177/1461444814568784
Gan, J. F. (2024). Rasa and performance in the Indo diaspora [The University of Texas at Austin; Application/pdf]. https://doi.org/10.26153/TSW/56541
Halbwachs, M. (2020). On Collective Memory (L. A. Coser, Trans.). University of Chicago Press.
Hall, S. (1990). Cultural Identity and Diaspora. In In J. Rutherford (Ed.), Identity: Community, Culture, Difference (pp. 222–237). Lawrence & Wishart.
Hall, S. (1996). Who Needs Identity? In In S. Hall & P. du Gay (Eds.), Questions of Cultural Identity (pp. 1–17). SAGE.
Hewett, R. (2015). CHILDREN OF DECOLONISATION: Postcolonial Indo (Eurasian) communities in Indonesia and the Netherlands. Indonesia and the Malay World, 43(126), 191–206. https://doi.org/10.1080/13639811.2014.1001598
Holtzman, J. D. (2006). Food and Memory. Annual Review of Anthropology, 35(1), 361–378. https://doi.org/10.1146/annurev.anthro.35.081705.123220
Knobel, M., & Lankshear, C. (2008). Remix: The Art and Craft of Endless Hybridization. Journal of Adolescent & Adult Literacy, 52(1), 22–33. https://doi.org/10.1598/JAAL.52.1.3
Krippendorff, K. (2019). Content analysis: An introduction to its methodology (Fourth edition). SAGE.
Mansouri, F., Beaman, L., & Hussain, S. (2025). The Everyday Transnational Practices of Migrant Youth: A Transcultural Perspective. Journal of International Migration and Integration. https://doi.org/10.1007/s12134-025-01283-9
Milner, R. M. (2016). The world made meme: Public conversations and participatory media. The MIT Press.
Newton, G., Zappavigna, M., Drysdale, K., & Newman, C. E. (2022). More than Humor: Memes as Bonding Icons for Belonging in Donor-Conceived People. Social Media + Society, 8(1). https://doi.org/10.1177/20563051211069055
Nissenbaum, A., & Shifman, L. (2017). Internet memes as contested cultural capital: The case of 4chan’s /b/ board. New Media & Society, 19(4), 483–501. https://doi.org/10.1177/1461444815609313
O’Dubhghaill, S., & Winkler, S. (2023). Memes as Cultural Artifacts. In Activist Retail Investors and the Future of Financial Markets (pp. 85–95). Routledge. https://doi.org/10.4324/9781003351085-7
Oltmann, S., & Espinoza Vasquez, F. (2024). How Social Media Affordances Mediate the Digital Diaspora: Latinx Perspectives. The International Journal of Information, Diversity, & Inclusion (IJIDI), 7–28. https://doi.org/10.33137/ijidi.v8i2.42878
Pattynama, P. (2000). Assimilation and Masquerade: Self-Constructions of Indo-Dutch Women. European Journal of Women’s Studies, 7(3), 281–299. https://doi.org/10.1177/135050680000700304
Paudel, B. P., & Devkota, B. (2024). Water sanitation and hygiene practices of the indigenous Tharu community in Chitwan, Nepal. IOP Conference Series: Earth and Environmental Science, 1307(1), 012019. https://doi.org/10.1088/1755-1315/1307/1/012019
Shifman, L. (2014). Memes in digital culture. MIT Press.
Stern, Jamie. D. (2022). Three generations later; Examining transnationalism, cultural preservation, and transgenerational trauma in United States Indo population. Wacana, Journal of the Humanities of Indonesia, 23(3). https://doi.org/10.17510/wacana.v23i3.1006
Sutton, D. E. (2001). Remembrance of Repasts: An Anthropology of Food and Memory (1st ed.). Oxford International Publishers Ltd. https://doi.org/10.5040/9781350044883
Van Amersfoort, H., & Van Niekerk, M. (2006). Immigration as a Colonial Inheritance: Post-Colonial Immigrants in the Netherlands, 1945–2002. Journal of Ethnic and Migration Studies, 32(3), 323–346. https://doi.org/10.1080/13691830600555210
Vries, M. de. (2009). “Indisch is een gevoel”: De tweede en derde generatie Indische Nederlanders. Amsterdam University Press.
Wong, D. (2023). Building Critical digital diasporic spaces: Digital memes and physical art in collective liberation. Diaspora, Indigenous, and Minority Education, 1–15. https://doi.org/10.1080/15595692.2023.2292526
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Salwa Indirawati, Shuri Mariasih Gietty Tambunan (Author)
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
Titian: Jurnal Ilmu Humaniora is licensed under Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish their manuscripts in Titian: Jurnal Ilmu Humaniora agree to the following terms:
1. The copyright in each article belongs to the author.
2. The author acknowledges that Titian: Jurnal Ilmu Humaniora reserves the right to be the first to publish under a Creative Commons Attribution-ShareAlike 4.0 International License.
3. Authors may submit articles separately, arranging for non-exclusive distribution of manuscripts that have been published in this journal to other versions (e.g., delivery to the author's institutional repository, publication into a book, etc.), acknowledging that the manuscript has been first published in Titian: Jurnal Ilmu Humaniora.
