Vol. 28 No. 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis

This issue has been available online since Februari 6, 2026. All articles in this issue (6 original research articles) were authored/co-authored by 25 authors from 1 country (Indonesia), 2 provinces (North Sumatra and East Java) and 5 institutions (Universitas Sumatera Utara, Unversitas PGRI Wiranegara, Universitas Negeri Medan, Universitas Potensi Utama and Universitas Islam Sumatera Utara)

Published: 2026-02-06

Articles

THE IMPACT OF FDI, DOMESTIC INVESTMENT, AND INFLATION ON THE GDP OF INDONESIA’S MANUFACTURING INDUSTRY SECTOR Dampak PMA, Investasi Dalam Negeri, dan Inflatie terhadap PDB Sektor Industri Manufaktur Indonesia

Bungaran Silalahi, Raina Linda Sari; Muhammad SY

01-14
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ERROR CORECCTION MODEL ANALYSIS OF THE EFFECT OF ECONOMIC GROWTH RATE (EGR), INFLATION, AND UNEMPLOYMENT ON HOUSEHOLD CONSUMPTION IN NORTH SUMATRA (2001–2021) Analisis Eror Corecction Model Pengaruh Pertumbuhan Ekonomi (LPE), Inflasi dan Pengangguran Terhadap Konsumsi Rumah Tangga di Sumatra Utara (2001-2021)

Dwi Atika Zahra; Fais Irawan, Kevin Lejon Simamora, Khairunnisa Umi Al Mas, Sabrina Erisa Aulia Sihotang, Stevani Nababan, Siti Mardiah, Putri Sari Margaret Julianty Silaban

15-29
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ANALYSIS OF THE BENEFITS OF THE 7P MARKETING MIX STRATEGY ON THE BRAND IMAGE OF BUTONG TEA AT PT PERKEBUNAN NUSANTARA IV BAH BUTONG Analisis Manfaat Strategi Bauran Pemasaran 7P Terhadap Brand Image Teh Butong PT Perkebunan Nusantara IV Bah Butong

Salsadilla Eka Putra; Tika Nurmala Sari , Jumeida Simatupang, Alim Murtani, Yahya Tanjung

30-37
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COMMUNITY EMPOWERMENT STRATEGY IN ENCOURAGING PARTICIPATION IN SUSTAINABLE DEVELOPMENT BASED ON LOCAL POTENTIAL IN SUKOREJO VILLAGE Strategi Pemberdayaan Masyarakat dalam Mendorong Partisipasi dalam Pembangunan Berkelanjutan Berbasis Potensi Lokal di Desa Sukorejo

Choirun Nisak; Daryono Daryono, Suchaina Suchaina

38-46
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CELAWAN VILLAGE CHIPS UMKM REBRANDING STRATEGY IN STRENGTHENING THE ROLE OF DIGITAL MEDIA TO INCREASE COMPETITIVENESS IN THE DIGITAL ERA Strategi Rebranding UMKM Desa Celawan dalam Memperkuat Peran Media Digital Untuk Meningkatkan Daya Saing di Era Digital

Ratih Silviany; Putri Ahmarani, Nurul Syafriani, Zahratul Idam

47-57
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MARKETING MIX STRATEGY ANALYSIS OF BUTONG TEA PRODUCTS AT PT PERKEBUNAN NUSANTARA IV (BAH BUTONG TEA UNIT) Analisis Strategi Bauran Pemasaran Produk Teh Butong Pada PT Perkebunan Nusantara IV (Unit Teh Bah Butong)

Dilla Afrilia; Tika Nirmala Sari

58-65
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Vol. 28 No. 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis

Articles

THE IMPACT OF FDI, DOMESTIC INVESTMENT, AND INFLATION ON THE GDP OF INDONESIA’S MANUFACTURING INDUSTRY SECTOR Dampak PMA, Investasi Dalam Negeri, dan Inflatie terhadap PDB Sektor Industri Manufaktur Indonesia

ANALYSIS OF THE BENEFITS OF THE 7P MARKETING MIX STRATEGY ON THE BRAND IMAGE OF BUTONG TEA AT PT PERKEBUNAN NUSANTARA IV BAH BUTONG Analisis Manfaat Strategi Bauran Pemasaran 7P Terhadap Brand Image Teh Butong PT Perkebunan Nusantara IV Bah Butong

COMMUNITY EMPOWERMENT STRATEGY IN ENCOURAGING PARTICIPATION IN SUSTAINABLE DEVELOPMENT BASED ON LOCAL POTENTIAL IN SUKOREJO VILLAGE Strategi Pemberdayaan Masyarakat dalam Mendorong Partisipasi dalam Pembangunan Berkelanjutan Berbasis Potensi Lokal di Desa Sukorejo

CELAWAN VILLAGE CHIPS UMKM REBRANDING STRATEGY IN STRENGTHENING THE ROLE OF DIGITAL MEDIA TO INCREASE COMPETITIVENESS IN THE DIGITAL ERA Strategi Rebranding UMKM Desa Celawan dalam Memperkuat Peran Media Digital Untuk Meningkatkan Daya Saing di Era Digital

MARKETING MIX STRATEGY ANALYSIS OF BUTONG TEA PRODUCTS AT PT PERKEBUNAN NUSANTARA IV (BAH BUTONG TEA UNIT) Analisis Strategi Bauran Pemasaran Produk Teh Butong Pada PT Perkebunan Nusantara IV (Unit Teh Bah Butong)

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Jurnal Ilimiah Sosio-Ekonomika Bisnis
Publisher: 1st Floor, Agribusiness Departement, Faculty of Agriculture, Universitas Jambi
Lintas Jambi - Ma. Bulian Street KM. 15, Mendalo Darat, Jambi Luar Kota,
Muaro Jambi, Jambi, Indonesia 36122
E-mail: jiseb@unja.ac.id