Indonesia analisis strategi pemasaran dalam meningkatkan penjualan pada Griya Thya Shop Kabupaten Pinrang

Authors

  • Rani Ariyani Muhammadiyah University of Sidenreng Rappang
  • Pratiwi Ramlan Muhammadiyah University of Sidenreng Rappang
  • Bahtiar Herman Muhammadiyah University of Sidenreng Rappang

DOI:

https://doi.org/10.22437/jpe.v20i2.47443

Keywords:

sales, marketing strategy, skincare

Abstract

The rapid growth of the skincare industry in Indonesia has triggered increasingly intense competition among business actors, including those in Pinrang Regency. This study aims to analyze the marketing strategies implemented by Griya Thya Shop in increasing the sales of skincare products. This research employed a qualitative method with data collected through observation, in-depth interviews, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques, assisted by NVivo software and SWOT analysis. The results show that the use of social media as a promotional tool, good service quality, competitive pricing, and product management aligned with market trends are the main strategies in boosting sales. However, limited stock of popular products and suboptimal utilization of other digital platforms remain obstacles. An appropriate marketing strategy has been proven to enhance both business competitiveness and sales volume.

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Published

2025-06-30

How to Cite

Rani Ariyani, Pratiwi Ramlan, & Bahtiar Herman. (2025). Indonesia analisis strategi pemasaran dalam meningkatkan penjualan pada Griya Thya Shop Kabupaten Pinrang. Jurnal Paradigma Ekonomika, 20(2), 42–53. https://doi.org/10.22437/jpe.v20i2.47443

Issue

Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika

Section

Articles

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Copyright (c) 2025 Rani Ariyani, Pratiwi Ramlan, Bahtiar Herman

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.