Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025

Table of Contents

• IMPACT OF WORK–LIFE BALANCE ON FEMALE EMPLOYEES AND ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM THE NIGERIAN BANKING SECTOR

  Engr. Peter Enitan Ogunbowale, Olayemi Olufemi, Bunmi Issaac Oyeleke

  1-4

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• EMPOWERING SUSTAINABLE ECONOMIC DEVELOPMENT: ORGANIZATIONAL AND EMPLOYEE PERFORMANCE IN INDONESIA’S PRINTING INDUSTRY

  Mochamad Rizki Sadikin, Mario Nugroho

  5-12

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• The IMPACT OF SUPPLY CHAIN DIGITALIZATION ON SUPPLY CHAIN RESILIENCE AND PERFORMANCE

  Brandon Kisu Candra, Nasar Buntu Laulita

  13-21

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• NAVIGATING INTERGENERATIONAL TENSIONS IN DIGITAL MARKETING ADOPTION AND IMPLEMENTATION: EVIDENCE FROM INDONESIAN FAMILY MICRO-ENTERPRISES

  Raja Sharah Fatricia, Raihan Fajri Ramadhan

  22-30

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• ASSESSMENT OF BUSINESS MODEL TRANSFORMATION TOWARD A PRODUCT-SERVICE SYSTEM AT TOKO ROTI ENAK, SOUTH TANGERANG

  Rossikhasanah Ummaiyah Habibah, Nanang Alamsyah, Mohammad Rachman Waluyo, Wendy Febrianty Mardhiyah

  31-35

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• The INFLUENCE OF INFLUENCER MARKETING AND BRAND AWARENESS ON PURCHASE DECISIONS OF KAHF SKINCARE PRODUCTS AMONG GENERATION Z

  Radhinal A Rivandy, Suswita Roza, Husni Hasbullah

  36-39

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• GREEN MARKETING STRATEGY: DO CONTENT MARKETING, BRAND PURPOSE, AND E-WOM AFFECT CONSUMER PURCHASE INTENTION?

  Yayuk Sriayudha, Ade Octavia, Heriberta, Suswita Roza

  40-45

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• The INFLUENCE OF INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS FOR SKINTIFIC PRODUCTS IN THE E-COMMERCE TIKTOK SHOP

  Ar Kacio Maharani, Musnaini, Ade Perdana Siregar

  46-51

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• STORYTELLING AS A COMMUNICATION STRATEGY MARKETING ON INSTAGRAM: STUDY THE TUKU SAMBAL CASE

  Yosi Fahdillah, irfan Hassandi, Yossinomita, Wahya Lubis

  52-57

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• The INFLUENCE OF PRICE AND SERVICE QUALITY ON CUSTOMER LOYALTY OF INTERNET SERVICE PROVIDERS IN KOTA JAMBI

  Gufron, Johannes Johannes, Andang Fazri

  58-67

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• WHAT DRIVES LOYALTY IN THE DIGITAL HOUSING MARKET? INSIGHTS FROM SOCIAL MEDIA MARKETING, CUSTOMER EXPERIENCE, AND PAYMENT EASE AMONG FIRST-TIME BUYERS

  Abror, Syahmardi Yacob, Dahmiri

  68-74

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• EXPLORING THE DIFFERENTIAL IMPACT OF VARIOUS USER-GENERATED CONTENT TYPES ON PURCHASE INTENTION THROUGH AWARENESS

  Ajeng Aquinia, Bambang Sutedjo, Suzy Widyasari, Kristina Anindita Hayuningtias, Harmanda Berima Putra

  75-80

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• The EFFECT OF DESTINATION ATTRIBUTES AND MEMORABLE TOURISM EXPERIENCES ON REVISIT INTENTION IN GENERATION Z

  Anisa Apriliani, Johannes, Moh Ihsan

  81-90

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• The INFLUENCE OF INFLUENCER MARKETING ON PURCHASE INTENTION IN VENTELA SHOES ON TIKTOK SHOP INDONESIA, MEDIATED BY BRAND IMAGE

  M. Yofi febrianto, Novita Ekasari, Ade Perdana Siregar

  91-98

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• OPTIMIZING BUSINESS STRATEGIES THROUGH THE APPLICATION OF PRODUCT–SERVICE SYSTEMS (PSS) AT TUANG RUANG

  Chelsea Regita Gloria Hutagalung, Nanang Alamsyah, Mohammad Rachman Waluyo, Wendy Febrianty Mardhiyah

  99-102

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• The INFLUENCE OF WEBSITE CAPABILITY, SERVICE PERFORMANCE, AND E-WOM ON STUDENTS PURCHASE DECISIONS ON MARKETPLACE IN PONTIANAK CITY

  Vicky Khurnadi, Georgerius Graceallah

  103-107

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• THE INFLUENCE OF WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE WITH MENTAL HEALTH AS AN INTERVENING VARIABLE: A STUDY AT LPP RRI JAMBI

  Salsabila Isfa, Zulfina Adriani, Wahyu Juari Setiawan

  108-112

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• The INFLUENCE OF INFORMATION QUALITY AND INFORMATION TECHNOLOGY ON SUPPLY CHAIN PERFORMANCE THROUGH THE APPLICATION OF INFORMATION SHARING

  Vincent Vincent, Nasar Buntu Laulita

  113-117

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• ISLAMIC ENTREPRENEURSHIP IN SOUTHERN THAILAND INTEGRATION OF ISLAMIC ETHICS, SHARIA COOPERATIVES, AND FINANCIAL LITERACY IN STRENGTHENING THE UMMAH ECONOMY

  Abdunmumin Bado, Sigit Indrawijaya, Zamzami Zamzami

  118-123

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• The EFFECT OF BRAND SALIENCE AND BRAND RESONANCE ON CONSUMER LOYALTY TOWARDS LOCAL FASHION BRANDS IN INDONESIA

  Pratika Linanda, Delta Fenisa, Hence Made Aryasa, Bayu Fahmi Adiananta

  124-127

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• EXPLORING THE COMBINED EFFECT OF PRODUCT AVAILABILITY, PRICING, AND PROMOTION ON FEMALE CONSUMER RETENTION

  Farzana Arifin Shikha, Ashikul Hoque, Abu Bakar Abdul Hamid

  128-136

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• EXPLORING THE ROLE OF REBRANDING, SERVICE QUALITY, AND BRAND IMAGE IN HOTEL CUSTOMER SATISFACTION AT HARRIS HOTEL PONTIANAK

  Ika Florentina, Shine Pintor Siolemba Patiro , Faizul Mubarok

  137-147

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• CHANGE MANAGEMENT IN THE RESTRUCTURING OF LPTIK INTO THE ICT SERVICE UNIT (UPA TIK) AT THE UNIVERSITY OF JAMBI (STRATEGIES, CHALLENGES, AND OPPORTUNITIES)

  Rusman, Zulfina Adriani, Andang Fazri

  148-158

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• FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE AS DETERMINANTS OF FINANCIAL SATISFACTION: THE MEDIATING ROLE OF FINANCIAL BEHAVIOR IN WELMA MYBCA

  Yulli, Mohammad Ihsan, Agus Solikhin

  159-168

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